Wednesday, February 29, 2012

Subliminal Apple branding

Including Apple stickers with computers and other hardware was always kind of a goofy, childish thing, but I think it worked. People used them, people stuck them to their folders in school, to their file cabinets, very often (kind of superfluously) to their computers or disk drives.

AppleSticker old

Mine, for some reason lost to history, was installed on the inside of my computer, on the underside of the ][+ lid.

Home iiplus applesticker

Apparently, a previous owner of the 3.5" floppy drive I recently got had one of the stickers on it (in the old style too, Motter Tektura), but then—too late—had second thoughts.

35drive appleshadow

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